Informal definition of the word MOXIE:
force of character, determination, or nerve.
"when you've got moxie, you need clothes (and accessories) to match"
1930's: from Moxie, proprietary name of a soft drink.
And we're bringing the slang back because, Plum Dilly.
The informal meaning of the word PLUM goes like this:
A highly desirable attainment, accomplishment or acquisition.
Synonyms include words such as wonderful and marvelous.
The one, simple definition of the word DILLY is:
An excellent example of a particular type of person or thing.
Put those two together and what do you get?
Exactly what we expect this brand to exude.
We hope you agree.
Plum Dilly - firstname.lastname@example.org
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