Informal definition of the word MOXIE:

force of character, determination, or nerve.

"when you've got moxie, you need clothes (and accessories) to match"

 

 ORIGIN:

1930's: from Moxie, proprietary name of a soft drink.

 

And we're bringing the slang back because, Plum Dilly.

 

The informal meaning of the word PLUM goes like this:

A highly desirable attainment, accomplishment or acquisition.

Synonyms include words such as wonderful and marvelous.

 

The one, simple definition of the word DILLY is:

An excellent example of a particular type of person or thing.

 

Put those two together and what do you get?

Exactly what we expect this brand to exude. 

We hope you agree.